B Corp Certified

Brands are continuously making environmental and socially conscious claims. And while many consumers want to purchase from ethical brands, it’s hard to know which brands are legit versus which ones are faking. Enter the B Corp certification.

You’ve likely seen the B-in-a-circle logo, and it turns out that that logo says an awful lot about a company’s values, as it’s the only 3rd-party certification that certifies a company’s social and environmental ethics. Yes, the logo is certainly helpful for those of us who buy stuff, but it’s bigger than that. Indeed, the B Corp’s mere existence forces capitalism to shift toward sustainability.

It’s not a pie in the sky dream: This monumental shift is indeed happening as we speak and capitalism is indeed becoming more inclusive for people and the planet. And the certified b certification? It ensures that business leaders are actually doing what they say they’re doing as they transition their businesses into forces for good.

On today’s show CEO Mike Brown breaks down everything we savvy consumers need to know about that B-in-a-circle logo.

Here’s a preview:

[3:00] A vision centered around social impact? …What does that mean?

[12:00] The Nespresso controversy

[19:00] Becoming a triple bottom line company has its advantages; plus: how consumers can push businesses toward sustainability

[25:00] Practical action steps for conscious consumers who want to shop with greater intention

Resources mentioned:

• Episode #388: The 30-Day Mess-Stress Fix (Join us!)
• Find a B Corp at bcorporation.net
• Mike on LinkedIn

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