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Does Green Buying Make Us Happier?

Does Green Buying Make Us Happier?

Purchasing decisions influence happiness. On the Sustainable Minimalists podcast #103: The connections between materialism, green buying and well-being.


Green buying and Overconsumption

Ever buy on impulse? If so, you know those feel-good endorphins after handing over your credit card are real.Is it safe to assume, then, that shopping makes us happier? Where does green buying fit in?

On today’s episode my guest and I explore the connections between materialism, green buying and lasting life satisfaction.

Dr. Sabrina Helm is an associate professor at the University of Arizona whose research interests include climate change and overconsumption. Her recent study into the ways in which materialist values and well-being interact offers insight into the purchasing decisions that reliably improve happiness.

Enjoy!

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Purchasing decisions influence happiness. On the Sustainable Minimalists podcast #103: The connections between materialism, green buying and well-being.

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Unhappy? You're Normal

Cultural messaging and suggests you should be happy all the time. But your "happy chemicals"—dopamine, serotonin, oxytocin, and endorphin—evolved to motivate survival behavior, not make you happy.

In fact, unhappiness is your brain's default state.

On today's show Dr. Loretta Breuning argues that you can manage your happy chemicals when you know how they work in the state of nature, and she's here to show us how.

Here's a preview:

[9:00] Serotonin is about social dominance. Enter comparison and competition

[13:00] Want a dose of oxytocin? Be part of a herd

[15:30] Endorphin is the brain's natural opioid. But you can habituate to it!

[18:00] Just got something you want? That flood of happiness is dopamine's doing, but dopamine runs out

[25:00] We are living in an era of immense abundance. So why aren't we happy?

 

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