Greenwashing Examples: Have you Been Duped?
Greenwashing Examples: Have you Been Duped?
Eco-friendliness is hot right now. It’s in. But marketing teams have their fingers on the pulse and know that consumers increasingly demand green products. So they tout misleading claims to sound more eco-friendly than they actually are to – you guessed it! – make a profit. It’s called greenwashing, and consumers are being duped by greenwashing examples including innuendos, imagery and outright lies Every. Single. Day.
Corporations want us to believe we can buy our way out of the environmental crisis we’ve made for ourselves, but we can’t. So how do we avoid greenwashed products?
On this week’s episode I expose marketers’ dirty secrets with greenwashing examples including how, exactly, marketing teams greenwash to make sales. I’m also offering 4 solid tricks (and plenty of real-life examples) to spot greenwashing in real life, too.
Enjoy!
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