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What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

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The Sustainable Minimalists Podcast
Latest podcast:

The Plastic Detox

Plastic has infiltrated our wardrobes, our water and even our bloodstreams, where it is quietly disrupting our hormonal health.

That’s the premise of Netflix’s ground-breaking new documentary, “The Plastic Detox”.

On today’s show Dr. Shanna Swan, the renowned environmental epidemiologist from the film, exposes exactly how plastic chemicals are quietly reshaping our health.

Here’s a preview:

[6:00] What’s “Phthalates Syndrome,” and what is this class of chemicals doing to masculinity? What about their evil twins, bisphenols?

[19:00] Stop assuming that products on store shelves are safe! (And other advice for listeners who feel they have too much on their plate to worry about microscopic amounts of chemicals.)

[24:00] “It’s definitely not easy, but it’s also not that hard.” Here’s how Dr. Swan avoids plastic in her own life

[32:00] Hormone disrupting chemicals are in EVERYthing. How to identify which lifestyle swaps actually move the needle and which are just noise

[34:00] Are older items less dangerous?

Resources mentioned:


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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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