The Sustainable Minimalists Podcast is live: Listen here.
What Advertisers Know

What Advertisers Know

Comments 0 Comment

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Listen to the Podcast

The Sustainable Minimalists Podcast
Latest podcast:

The Problem With Products Marketed To Kids

Just because a product is marketed to babies or kids doesn't mean it's safe, and new research published just last week has alarming things to say about the presence of phthalates in personal care products for children.  While minimalists know that excess stuff harms our emotional well-being and mental loads, *sustainable* minimalists understand that products can harm our physical health. On today's show: Applying the tenets of sustainable minimalism to the hair and skin products our children use each day.   Here's a preview: [7:00] If phthalates make plastics flexible and bendy, what on earth are they doing in personal care products? [10:00] Don't see the term 'phthalate' on a product's ingredients list? That doesn't mean it's phthalate-free! [13:00] Are phthalates the reason why our daughters are getting their periods younger and younger? [19:00] No 10-step skincare regimen to see here: Here's a 5-step cleanup regimen for your household [25:00] Musings on the tween and teen skincare beauty craze   Resources mentioned: Impact of Skin Care Products on Phthalates and Phthalate Replacements in Children: the ECHO-FGS Ultra-Processed Foods And Cardiovascular Disease: Analysis Of Three Large US Prospective Cohorts And A Systematic Review And Meta-Analysis Of Prospective Cohort Studies Episode #425: The Obesogens Yuka App   Products mentioned on today's show: Giovanni Eco Chic Golden Wheat Deep Cleanse Shampoo  Attitude Baby Leaves Hair And Body Wash Attitude Super Leaves Conditioner Kinship SPF 32 Sunscreen with Zinc Oxide David's Toothpaste Giovanni L.A. Hold Hair Spritz   This show is listener-supported. Thank you for supporting! Join our (free!) Facebook community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists Say hello! MamaMinimalistBoston@gmail.com.  

Subscribe

My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.

Sustainable minimalism for home, head + heart.

Join our community of eco-conscious women on a collective journey towards sustainable simplicity.

Join us!