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What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

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The Sustainable Minimalists Podcast
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Nature As Medicine

Are we treating the symptoms of modern life while simultaneously ignoring our habitat?

The average American now spends 93% of their life indoors. But humans evolved for millennia alongside the natural world, and research suggests that our indoor lifestyle is disrupting our sleep, focus and long-term health.

You don’t need a gym membership or expensive workout gear to get your health back on track. On today’s show, Dr. John La Puma argues that all you need is a 17-minute dose of nature, every single day.

Here’s a preview:

[4:00] Modern medicine tends to prioritize intervention over prevention. But why?

[7:30] We’re taught to fear the outdoors, but indoor living can be directly harmful in ways we’re only beginning to understand

[11:30] Why it’s time to view “screen time” as “ultra-processed time”

[16:00] Exactly how a daily dose of morning sunlight resets insulin sensitivity, hunger timing, and prefrontal cortex function

[30:00] Outside exercise is better for you than inside exercise, so take your movement outdoors!

Resources mentioned:


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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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