The Sustainable Minimalists Podcast is live: Listen here.
What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

Comments are closed.

Listen to the Podcast

The Sustainable Minimalists Podcast
Latest podcast:

Saying No To New

New things are everywhere—and they’re causing us to disconnect from what we value most.

In a world that constantly tells us that new is better, our relentless pursuit of material wealth is costing us money, time and happiness. Worse, when we define ourselves by what we own rather than who we are, we reduce our lives to a single, superficial dimension.

On today’s show, New York Times journalist Eric Athas offers advice for stepping away from the cycle of constant buying, saying no to shallowness, and discovering the right kind of “new” in our lives.

Here's a preview:

[8:00] We're wired to become bored the familiar, and other truths to newness

[16:00] Consumption has costs! (In fact, it robs us of our finite attention, dilutes our capacity for genuine enjoyment, and misaligns our pursuit of happiness.)

[26:00] Musings on the ways in which overconsumption leads to superficiality

[37:00] Put down the trinket! Redefining what it means to experience novelty, growth, and freshness without relying on a transaction

Resources mentioned:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Subscribe

My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.

Sustainable minimalism for home, head + heart.

Join our community of eco-conscious women on a collective journey towards sustainable simplicity.

Join us!