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Greenwashing 2.0

Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it’s not always for altruistic reasons. It’s likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.

The result? Greenwashed products abound (And guess what? You’re likely paying *extra* for a product that isn’t at all eco-conscious!).

On today’s show Aidan Riehl offers advanced tips for avoiding greenwashing in today’s ever-changing market.

 

Here’s a preview:

[6:30] Some questions: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of “biodegradable” claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph’s tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 

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Joy is Resistance

When the world is burning, finding joy can feel impossible—or worse, selfish. How do we make space for celebration without turning a blind eye to reality? Why would we even want to?

While it can feel like a heavy lift, practicing joy is, in fact, an act of resistance. Joy prevents burnout, moves energy, builds solidarity, and promotes resilience.

On today’s show, author Cheryl Leutjen dives into the idea that choosing delight counters the oppressive systems that thrive on our exhaustion, isolation, and apathy.

Here’s a preview:

[5:30] Are we dancing while the Titanic sinks?

[10:00] Grief and anger are essential catalysts for change, but they’re terrible long-term fuels

[15:00] We’re so much more than consumers! Here’s how joy helps us reclaim our full humanity which has been lost under capitalism

[18:00] Community is medicine. We aren’t meant to carry the weight of the world alone!

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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