Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it’s not always for altruistic reasons. It’s likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.

The result? Greenwashed products abound (And guess what? You’re likely paying *extra* for a product that isn’t at all eco-conscious!).

On today’s show Aidan Riehl offers advanced tips for avoiding greenwashing in today’s ever-changing market.

Here’s a preview:

[6:30] Some questions: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of “biodegradable” claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph’s tips to spot greenwashing in influencer marketing

Resources mentioned:

• Episode #106: Greenwashing 1.0
• Ecolabelindex.com
• EU bans ‘misleading’ environmental claims that rely on offsetting (via The Guardian)
• How We Avoid A Climate Disaster (by Bill Gates)
• The World Is Falling Short of Its Climate Goals. Four Big Emitters Show Why. (via NY Times)
• Good On You
• Think Dirty

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