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Greenwashing 2.0

Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it’s not always for altruistic reasons. It’s likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.

The result? Greenwashed products abound (And guess what? You’re likely paying *extra* for a product that isn’t at all eco-conscious!).

On today’s show Aidan Riehl offers advanced tips for avoiding greenwashing in today’s ever-changing market.

 

Here’s a preview:

[6:30] Some questions: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of “biodegradable” claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph’s tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 

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Saying No To New

New things are everywhere—and they’re causing us to disconnect from what we value most.

In a world that constantly tells us that new is better, our relentless pursuit of material wealth is costing us money, time and happiness. Worse, when we define ourselves by what we own rather than who we are, we reduce our lives to a single, superficial dimension.

On today’s show, New York Times journalist Eric Athas offers advice for stepping away from the cycle of constant buying, saying no to shallowness, and discovering the right kind of “new” in our lives.

Here's a preview:

[8:00] We're wired to become bored the familiar, and other truths to newness

[16:00] Consumption has costs! (In fact, it robs us of our finite attention, dilutes our capacity for genuine enjoyment, and misaligns our pursuit of happiness.)

[26:00] Musings on the ways in which overconsumption leads to superficiality

[37:00] Put down the trinket! Redefining what it means to experience novelty, growth, and freshness without relying on a transaction

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