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What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

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How Many Jeans Do You Own?

Denim jeans were once the preferred trouser for cowboys in the American west; some decades later, they became a symbol of rebellion for non-conformist teens. These days jeans are all about comfort and casual style, and the average American woman owns 7 pairs. And yet blue jeans also happen to have one of fashion's biggest environmental footprints. On today's show Sarene Alsharif reveals the harsh realities associated with jeans production; she also shares practical strategies for transforming this wardrobe staple into a sustainable solution.   Here's a preview: [7:00]  Stone-washed with actual stones? Dyed with carcinogenic dyes? Uncovering your favorite pair's dirty little enviro-secrets  [13:00] Want some stretch? Revisiting our desire for synthetic fibers in our denim  [23:00] The trend cycle = smoke and mirrors [27:00] It's a marriage not a fling (and other tried-and-true sustainable fashion tips) [31:00] Stephanie's nihilist thoughts: What happens when collective action matters, and yet the collective isn't doing its part?   Resources mentioned: How To Save The World With A Pair Of Jeans (via YouTube) Tad More Tailoring Atomic Habits (by James Clear) The Comfort Crisis Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self (February's Book Club pick!)   This show is listener-supported. Thank you for supporting! **If you're a financial supporter over on Apple Podcasts and want to join Book Club, please email me and let me know! For privacy reasons, Apple won't share your contact info with me. Just email me and I'll happily add you!** Join our (free!) Facebook community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists Say hello! MamaMinimalistBoston@gmail.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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