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What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

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Revisiting The Capsule Wardrobe Conversation

Have a closet full of clothes but nothing to wear? While capsule wardrobes are often touted as the singular solution to closet overwhelm, many report that they can be restrictive, boring and, frankly, unrealistic in practice.

A minimalist closet is best served by first identifying the outfits needed to live YOUR unique life. On today's show podcaster Lauren Morley shows us how to streamline our wardrobes, say goodbye to clutter, and feel effortlessly put together every day by focusing less on capsules and more on a 20 outfit wardrobe, instead.

 

Here's a preview:

[5:30] Identifying exactly where and why capsule wardrobes fall short

[11:00] Why doesn't buying more clothes solve the problems associated with getting dressed? Conversely, why isn't decluttering the singular solution?

[16:00] Say goodbye to capsule wardrobes and hello to your 20 outfit wardrobe

[20:00] Getting to the root of our cultural reverence for bottomless closets

[28:00] The trend cycle is not your friend, so hop off that bandwagon!

 

Resources mentioned:

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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