The Sustainable Minimalists Podcast is live: Listen here.
What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

Comments are closed.

Listen to the Podcast

The Sustainable Minimalists Podcast
Latest podcast:

How To Let Stuff Go

When we let go of what doesn't serve us, we remove weight that holds us down. On today's show we turn to Zen Buddhism for wisdom on letting go of anxiety about the future, grudges, stuff, dead relationships, and more.

Here's a preview:

[4:00] Insanely anxious about the future? (Me too!) Don't spend your energy worrying; do this instead

[12:00] Think of decluttering not as throwing stuff away; think of it instead as setting your stuff (and yourself!) free

[19:00] How to let go of lost friendships and relationships, straight from the mouths of Buddhist monks

[26:00] Holding a grudge requires vast amounts of energy so become skilled at forgetting

[34:00] You're going to get to where you're meant to go, so there's no need to second-guess your choices

 

Resources mentioned:

Subscribe

My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.

Sustainable minimalism for home, head + heart.

Join our community of eco-conscious women on a collective journey towards sustainable simplicity.

Join us!