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What Advertisers Know

What Advertisers Know

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today’s show: 5 crucial insights advertisers know about us (that we perhaps don’t know about ourselves).

 

Here’s a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn’t about emotion; it’s about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here’s what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

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The Sustainable Minimalists Podcast
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Your Shopping Superpowers

Every purchase you make has an impact on the world. If you aren't careful, your shopping choices contribute to climate change and social injustice. But when you align the contents of your shopping cart with your personal values you slowly but surely shape the market.

Times are uncertain and everyday goods are getting more expensive. Still, we should purchase with intention anyway. On today's show author and sustainability expert Diane Osgood offers a comprehensive roadmap that navigates each of us toward positive and sustainable shopping practices.

Here's a preview:

[4:00] 70% of the U.S. economy is driven by consumer spending. We citizens control the market!

[13:00] 3 easy-peasy shopping principles to guide you when you're feeling overwhelmed

[17:00] Should you listen to the angel on your shoulder, or the devil? Here's what to remember in those moments you want to backtrack

[21:00] *Exactly how* to avoid products made with forced labor or child labor

[28:00] Buying small, local, and diverse has the power to "chip away at systemic inequality". Here's how

 

Resources mentioned:

 

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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