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Greenwashing 2.0

Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it’s not always for altruistic reasons. It’s likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.

The result? Greenwashed products abound (And guess what? You’re likely paying *extra* for a product that isn’t at all eco-conscious!).

On today’s show Aidan Riehl offers advanced tips for avoiding greenwashing in today’s ever-changing market.

 

Here’s a preview:

[6:30] Some questions: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of “biodegradable” claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph’s tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 

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The Distorted Mirror

Cyberpsychology is an emerging field that examines the ways in which technology influences human behavior. On today's show we discuss what happens to our purchasing habits when psychology, sociology, and 21st century tech collide. Here's a preview: [1:30] Who you think you are is influenced by others (hello, looking glass self!) [8:30] It's human nature to compare and compete: Here's how and why we internalize social media messaging [16:00] 3 reasons why shoppers feel better when they purchase items that contribute to self-repair [20:00] 2 ways dopamine and online algorithms work together and entice us to buy   Resources mentioned/Further reading: The Digital Looking Glass Self (via Psychology Today) Buying: The Effect on Self-Worth Feelings and Consumer Well-Being  Why TikTok Made Us Buy It (via Psychology Today) Stay Free App This show is listener-supported. Thank you for supporting! Join our (free!) Facebook community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists Say hello! MamaMinimalistBoston@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

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