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Greenwashing 2.0

Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it’s not always for altruistic reasons. It’s likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.

The result? Greenwashed products abound (And guess what? You’re likely paying *extra* for a product that isn’t at all eco-conscious!).

On today’s show Aidan Riehl offers advanced tips for avoiding greenwashing in today’s ever-changing market.

 

Here’s a preview:

[6:30] Some questions: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of “biodegradable” claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph’s tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 

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How To Let Stuff Go

When we let go of what doesn't serve us, we remove weight that holds us down. On today's show we turn to Zen Buddhism for wisdom on letting go of anxiety about the future, grudges, stuff, dead relationships, and more.

Here's a preview:

[4:00] Insanely anxious about the future? (Me too!) Don't spend your energy worrying; do this instead

[12:00] Think of decluttering not as throwing stuff away; think of it instead as setting your stuff (and yourself!) free

[19:00] How to let go of lost friendships and relationships, straight from the mouths of Buddhist monks

[26:00] Holding a grudge requires vast amounts of energy so become skilled at forgetting

[34:00] You're going to get to where you're meant to go, so there's no need to second-guess your choices

 

Resources mentioned:

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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