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Greenwashing 2.0

Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it’s not always for altruistic reasons. It’s likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.

The result? Greenwashed products abound (And guess what? You’re likely paying *extra* for a product that isn’t at all eco-conscious!).

On today’s show Aidan Riehl offers advanced tips for avoiding greenwashing in today’s ever-changing market.

 

Here’s a preview:

[6:30] Some questions: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of “biodegradable” claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph’s tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 

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Revisiting The Capsule Wardrobe Conversation

Have a closet full of clothes but nothing to wear? While capsule wardrobes are often touted as the singular solution to closet overwhelm, many report that they can be restrictive, boring and, frankly, unrealistic in practice.

A minimalist closet is best served by first identifying the outfits needed to live YOUR unique life. On today's show podcaster Lauren Morley shows us how to streamline our wardrobes, say goodbye to clutter, and feel effortlessly put together every day by focusing less on capsules and more on a 20 outfit wardrobe, instead.

 

Here's a preview:

[5:30] Identifying exactly where and why capsule wardrobes fall short

[11:00] Why doesn't buying more clothes solve the problems associated with getting dressed? Conversely, why isn't decluttering the singular solution?

[16:00] Say goodbye to capsule wardrobes and hello to your 20 outfit wardrobe

[20:00] Getting to the root of our cultural reverence for bottomless closets

[28:00] The trend cycle is not your friend, so hop off that bandwagon!

 

Resources mentioned:

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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