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The Attitude-Behavior Gap

The Attitude-Behavior Gap

The attitude-behavior gap is a fancy schmancy research term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!).

On today’s show we are diving into the recesses of this, well, gap. Why does it exist for the vast majority of us, and how can we close it?

Here’s a preview:

[2:00] A breakdown of the 5 distinct consumer personas: Which one are you?

[11:00] 5 reasons why the attitude-behavior gap exists

[18:00] 5 steps to closing your own gap

 

Resources mentioned/Further reading:

 

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The attitude-behavior gap is a term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!). On this episode of the Sustainable Minimalists podcast: why the attitude-behavior gap exists, plus 5 steps to closing it.

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Resources mentioned:


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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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