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The Attitude-Behavior Gap

2022-11-10 Mama Minimalist

The attitude-behavior gap is a fancy schmancy research term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!).

On today’s show we are diving into the recesses of this, well, gap. Why does it exist for the vast majority of us, and how can we close it?

Here’s a preview:

[2:00] A breakdown of the 5 distinct consumer personas: Which one are you?

[11:00] 5 reasons why the attitude-behavior gap exists

[18:00] 5 steps to closing your own gap

Resources mentioned/Further reading:

How To Bridge The Intention-Behavior Gap
Closing the Attitude-Behavior Gap: The Case of Solidarity Purchase Groups
When You Feel Blue About the Environment, Act Green (via Psychology Today)
How Brands Can Embrace the Sustainable Fashion Opportunity (via Bain & Company)
Want more episodes like this one? Check out #314: Rise and Grind?

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Every purchase you make has an impact on the world. If you aren't careful, your shopping choices contribute to climate change and social injustice. But when you align the contents of your shopping cart with your personal values you slowly but surely shape the market.

Times are uncertain and everyday goods are getting more expensive. Still, we should purchase with intention anyway. On today's show author and sustainability expert Diane Osgood offers a comprehensive roadmap that navigates each of us toward positive and sustainable shopping practices.

Here's a preview:

[4:00] 70% of the U.S. economy is driven by consumer spending. We citizens control the market!

[13:00] 3 easy-peasy shopping principles to guide you when you're feeling overwhelmed

[17:00] Should you listen to the angel on your shoulder, or the devil? Here's what to remember in those moments you want to backtrack

[21:00] *Exactly how* to avoid products made with forced labor or child labor

[28:00] Buying small, local, and diverse has the power to "chip away at systemic inequality". Here's how

Resources mentioned:

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My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.