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The Attitude-Behavior Gap

2022-11-10 Mama Minimalist

The attitude-behavior gap is a fancy schmancy research term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!).

On today’s show we are diving into the recesses of this, well, gap. Why does it exist for the vast majority of us, and how can we close it?

Here’s a preview:

[2:00] A breakdown of the 5 distinct consumer personas: Which one are you?

[11:00] 5 reasons why the attitude-behavior gap exists

[18:00] 5 steps to closing your own gap

Resources mentioned/Further reading:

How To Bridge The Intention-Behavior Gap
Closing the Attitude-Behavior Gap: The Case of Solidarity Purchase Groups
When You Feel Blue About the Environment, Act Green (via Psychology Today)
How Brands Can Embrace the Sustainable Fashion Opportunity (via Bain & Company)
Want more episodes like this one? Check out #314: Rise and Grind?

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The Shopping Conspiracy

Women have been targeted for decades with the message that shopping is recreation. It’s a way to relax and unwind, sure, but recreational shopping also contributes to the climate crisis, supports the worst of shareholder capitalism, and creates an awful lot of unnecessary waste.

Enter Buy Now: The Shopping Conspiracy, a hard-hitting new Netflix documentary that forces viewers to look at our waste-related woes. On today’s show producer Flora Bagenal offers a behind-the-scenes look at the documentary’s creation; she also answers your pressing, post-viewing questions.

A note from Stephanie: This episode was recorded before the Los Angeles wildfires. If you're able, please consider donating to one of these organizations.

Here’s a preview:

[7:00] People find it hard to look at waste, and yet the film makes us look. A behind-the-scenes examination all those hard-hitting images

[16:30] Adidas, Amazon, Unilever, and Apple: Here's why the film featured former employees-turned-whistleblowers

[26:00] Corporate execs must show growth, and corporations are on a treadmill of extracting more and more $$ by pushing unnecessary and redundant products. Is not buying an effective act of resistance?

[30:00] Mindset shifts! Quality is a climate issue, and once you press ‘Buy Now’ you become responsible for the item’s end of life

[36:00] Exactly how to Use. Your. Rage!

Resources mentioned:

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Say hello! MamaMinimalistBoston@gmail.com.

My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.