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029: Is Sustainability Unmanly?

029: Is Sustainability Unmanly?

On this episode of The Sustainable Minimalists podcast we examine the relationship between eco-friendliness and femininity. We offer strategies for engaging men in the sustainability movement, too.

Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too. 

That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable.

Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too.

My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms influence consumers. His research into the Green-Feminine Stereotype offers crucial insight into the future of eco-consciousness.

Enjoy!

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Lights Out

Fossil fuels power our modern lives, and yet fossil fuels are also powering global warming. Because many of us lack the self-sufficient skills necessary to survive an extended power outage event, we are one thing and one thing only: vulnerable.

We have become over-reliant on the very thing that's destroying our planet. On today's show: Imagining the ways in which modern life, interpersonal connections, well-being and more would change in a hypothetical, fossil fuel-free world.

 

Here's a preview:

[6:00] We are so reliant on electricity that we are incapacitated without it. This is a problem!

[11:00] In the event of a 2-weeks plus outage, modernity would look a lot different

[24:00] Is minimalism late stage capitalism personified?

[28:00] Without fossil fuels, we'd be circular

[30:00] What research says with regard to the wellness benefits of working with our hands

 

Resources mentioned:

 

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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