The Sustainable Minimalists Podcast is live: Listen here.

029: Is Sustainability Unmanly?

2018-07-17 Mama Minimalist

Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too.

That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable.

Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too.

My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms influence consumers. His research into the Green-Feminine Stereotype offers crucial insight into the future of eco-consciousness.

Enjoy!

* Access this week’s Show Notes here.

* Find your tribe. Sustainable Minimalists are on Facebook + Instagram.

* Have you left a review yet? Thanks for taking the 60 seconds to help our movement grow!

Podcast: Play in new window | Download

Subscribe: Spotify | Email | RSS | More

Comments are closed.

Listen to the Podcast

The Sustainable Minimalists Podcast

Latest podcast:

The Cost of Constant Connection

In this era of relentless connectivity, taking an exit ramp from our digital lives has never looked more inviting. In fact, emerging science is now confirming what many of us feel: Smartphones are draining our cognitive reserves, shattering our focus, and keeping us in a state of low-level chronic anxiety.

To see if there’s a better way, reporter Courtney Lindwall shelved her iPhone for a $45 Nokia flip phone. Courtney is on the show today to discuss the "dumb phone" movement, the logistical friction of navigating an app-dependent world, and why research says our brains are so desperate for a break.

Here's a preview:

[7:00] Continuous partial attention, instinctual muscle memory, and other ways in which our smartphones are working against us

[9:00] Gray scale? screen limits? Here's why the tools and tricks don't work for the vast majority of us

[14:00] Thoughts on our emotional attachments to our phones—and the emotional experiences they provide

[22:00] The psychological benefits of embracing a bit more "friction"

[33:00] Our brains are malleable, and we get used to a new normal quite quickly. Lean into that!

Resources mentioned:

How an old-school flip phone changed my life (via Consumer Reports)
This detox may erase 10 years of social media brain damage, researchers say (via The Washington Post)
The Brick phone access blocker device

This show is listener-supported. Thank you for supporting!
Join our (free!) Facebook community here.
Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists
Say hello! MamaMinimalistBoston@gmail.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.