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029: Is Sustainability Unmanly?

029: Is Sustainability Unmanly?

On this episode of The Sustainable Minimalists podcast we examine the relationship between eco-friendliness and femininity. We offer strategies for engaging men in the sustainability movement, too.

Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too. 

That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable.

Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too.

My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms influence consumers. His research into the Green-Feminine Stereotype offers crucial insight into the future of eco-consciousness.

Enjoy!

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Your Shopping Superpowers

Every purchase you make has an impact on the world. If you aren't careful, your shopping choices contribute to climate change and social injustice. But when you align the contents of your shopping cart with your personal values you slowly but surely shape the market.

Times are uncertain and everyday goods are getting more expensive. Still, we should purchase with intention anyway. On today's show author and sustainability expert Diane Osgood offers a comprehensive roadmap that navigates each of us toward positive and sustainable shopping practices.

Here's a preview:

[4:00] 70% of the U.S. economy is driven by consumer spending. We citizens control the market!

[13:00] 3 easy-peasy shopping principles to guide you when you're feeling overwhelmed

[17:00] Should you listen to the angel on your shoulder, or the devil? Here's what to remember in those moments you want to backtrack

[21:00] *Exactly how* to avoid products made with forced labor or child labor

[28:00] Buying small, local, and diverse has the power to "chip away at systemic inequality". Here's how

 

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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