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029: Is Sustainability Unmanly?

029: Is Sustainability Unmanly?

On this episode of The Sustainable Minimalists podcast we examine the relationship between eco-friendliness and femininity. We offer strategies for engaging men in the sustainability movement, too.

Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too. 

That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable.

Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too.

My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms influence consumers. His research into the Green-Feminine Stereotype offers crucial insight into the future of eco-consciousness.

Enjoy!

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The Shopping Conspiracy

Women have been targeted for decades with the message that shopping is recreation. It’s a way to relax and unwind, sure, but recreational shopping also contributes to the climate crisis, supports the worst of shareholder capitalism, and creates an awful lot of unnecessary waste.

Enter Buy Now: The Shopping Conspiracy, a hard-hitting new Netflix documentary that forces viewers to look at our waste-related woes. On today’s show producer Flora Bagenal offers a behind-the-scenes look at the documentary’s creation; she also answers your pressing, post-viewing questions.

A note from Stephanie: This episode was recorded before the Los Angeles wildfires. If you're able, please consider donating to one of these organizations. 

 

Here’s a preview:

[7:00] People find it hard to look at waste, and yet the film makes us look. A behind-the-scenes examination all those hard-hitting images

[16:30] Adidas, Amazon, Unilever, and Apple: Here's why the film featured former employees-turned-whistleblowers

[26:00] Corporate execs must show growth, and corporations are on a treadmill of extracting more and more $$ by pushing unnecessary and redundant products. Is not buying an effective act of resistance?

[30:00] Mindset shifts! Quality is a climate issue, and once you press ‘Buy Now’ you become responsible for the item’s end of life

[36:00] Exactly how to Use. Your. Rage!

 

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My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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