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Eco Friendly Laundry Products versus CPGs

Eco Friendly Laundry Products versus CPGs

Eco Friendly Laundry Products and Routines

 

While bathrooms boast zero-waste swaps and kitchens can overflow with sustainable alternatives, the laundry room is considered the final frontier for offering eco friendly products. Indeed, Americans continue to discard nearly 1 billion plastic detergent jugs each year, and just one third of them are recycled.

Laundry products have remained staunchly un-environmental over the past 6 decades. And thanks to the monopolies CPG companies have on the market, ethical and eco alternatives to detergent, dryer sheets, fabric softeners, and more face an uphill, David and Goliath-like battle.

On this week’s show, I outline 7 of the best laundry practices from an environmental standpoint. I also bring you a conversation with Angie and Bernard Tran, the founders of Kind Laundry. Kind Laundry is revolutionizing the way we think about laundry detergent and Angie and Bernard come armed to today’s conversation with cold, hard facts about both the environmental implications surrounding those plastic detergent jugs as well as the chemicals that reside within conventional, big-name formulas.

Here’s a preview of today’s episode:

[3:00] 7 practical tips (and eco friendly products!) to make your laundry routine more eco friendly

[19:45] Why and how CPG companies keep plastic relevant

[23:45] Optical brighteners, foaming agents and more: The dirty tricks conventional laundry detergents use to trick consumers into buying

[27:15] The long-term effects traditional laundry detergent has on the planet

 


Resources mentioned in the episode:

 

* This episode is sponsored by BetterHelp. (Use code MINIMAL for 10% off your first month!)

* Sustainable Minimalism (the book!) is available for pre-order now!

* Want more episodes like this one? Check out #129: How to Simplify (and Greenify!) Common Chores.

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* Get in touch! Email Stephanie at MamaMinimalistBoston@gmail.com.

 

While bathrooms boast zero-waste swaps and kitchens can overflow with sustainable alternatives, the laundry room is considered the final frontier for offering eco friendly products. Indeed, Americans continue to discard nearly 1 billion plastic detergent jugs each year, and just one third of them are recycled. On this episode of The Sustainable Minimalists podcast: Cold, hard facts about both the environmental implications surrounding those plastic detergent jugs as well as the chemicals that reside within conventional, big-name formulas (7 of the best laundry practices from an environmental standpoint, too!)

 

While bathrooms boast zero-waste swaps and kitchens can overflow with sustainable alternatives, the laundry room is considered the final frontier for offering eco friendly products. Indeed, Americans continue to discard nearly 1 billion plastic detergent jugs each year, and just one third of them are recycled. On this episode of The Sustainable Minimalists podcast: Cold, hard facts about both the environmental implications surrounding those plastic detergent jugs as well as the chemicals that reside within conventional, big-name formulas (7 of the best laundry practices from an environmental standpoint, too!)

 

 

 

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Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue. 

The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!). 

On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market. 

 

Here's a preview:

[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?

[9:30] Getting to the bottom of "biodegradable" claims once and for all

[16:30] Should we look for pre-consumer or post-consumer recycled plastics?

[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?

[22:00] So many pledges, so little action

[25:00] Steph's tips to spot greenwashing in influencer marketing

 

Resources mentioned:

 




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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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