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Why We Overbuy (+ How to Stop)

Why We Overbuy (+ How to Stop)

Are you a struggling minimalist? If so, maybe you wonder why we buy things we don't need, despite the fact that our purchases don’t make us happy, send us into debt + destroy our planet’s precious resources. Inside: 4 reasons why humans are primed to accumulate as theorized in both evolutionary + behavioral psychology; 4 tips to rewire our biology + buy less, too.

These days, many Americans boast supersized homes, an outfit for every day of the month + 300,000 possessions, on average.

We also report high levels of depression + anxiety; we have debt, too.

Have you ever wondered why we continue to buy more + more, despite the fact that our purchases don’t make us happy, send us into debt + destroy our planet’s precious resources?

I do.

On this week’s show I divulge 4 reasons why we buy things we don’t need as theorized by both evolutionary + behavioral psychology. I offer up 4 ways to buy less, too.

Enjoy!

* Access this week’s Show Notes here.

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Unhappy? You're Normal

Cultural messaging and suggests you should be happy all the time. But your "happy chemicals"—dopamine, serotonin, oxytocin, and endorphin—evolved to motivate survival behavior, not make you happy.

In fact, unhappiness is your brain's default state.

On today's show Dr. Loretta Breuning argues that you can manage your happy chemicals when you know how they work in the state of nature, and she's here to show us how.

Here's a preview:

[9:00] Serotonin is about social dominance. Enter comparison and competition

[13:00] Want a dose of oxytocin? Be part of a herd

[15:30] Endorphin is the brain's natural opioid. But you can habituate to it!

[18:00] Just got something you want? That flood of happiness is dopamine's doing, but dopamine runs out

[25:00] We are living in an era of immense abundance. So why aren't we happy?

 

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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