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Conditioned Consumerism

Conditioned Consumerism

After World War II Americans became bonafide consumers. And yet conditioned consumerism sneakily hijacks our time, money, and mental bandwidth. It also harms the planet.

The system is entrenched, the marketing is omnipresent, and it’s all designed to keep us buying until we die. But there IS a way out. On today’s show author and former marketer Ashlee Piper pulls back the curtain on modern marketing so that we may hop off the addictive consumer hamster wheel for good.

 

Here’s a preview:

[5:30] There’s a reason why so many of us shop to soothe our discontent (We’re told to!)

[8:00] Advertising + Psychology = A powerful selling combination

[22:00] When people feel lonely, inadequate, or restless they shop

[32:00] When marketing gets predatory: zip code marketing, old guard sexism, and more

[35:00] Why Ashlee has a problem with the ‘underconsumption’ trend, and for good reason

 

 

Resources mentioned:

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The Sustainable Minimalists Podcast
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Saying No To New

New things are everywhere—and they’re causing us to disconnect from what we value most.

In a world that constantly tells us that new is better, our relentless pursuit of material wealth is costing us money, time and happiness. Worse, when we define ourselves by what we own rather than who we are, we reduce our lives to a single, superficial dimension.

On today’s show, New York Times journalist Eric Athas offers advice for stepping away from the cycle of constant buying, saying no to shallowness, and discovering the right kind of “new” in our lives.

Here's a preview:

[8:00] We're wired to become bored the familiar, and other truths to newness

[16:00] Consumption has costs! (In fact, it robs us of our finite attention, dilutes our capacity for genuine enjoyment, and misaligns our pursuit of happiness.)

[26:00] Musings on the ways in which overconsumption leads to superficiality

[37:00] Put down the trinket! Redefining what it means to experience novelty, growth, and freshness without relying on a transaction

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Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

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