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Values-Based Spending

Values-Based Spending

In 1901, American families spent 20% of their income on non-necessities.  But 123 years later? These days that figure has risen to 50%. Many of us spend hard-earned money in hopes of acquiring things that money can’t buy, and the result? Nearly 3 and 4 of Americans identify finances as a top stressor in their lives.

Marketers have created consumer desire, sure, but it’s entirely possible to spend in alignment with your values. In a world of disposable incomes, global warming, and far too much cortisol, we need values-based spending now more than ever, because spending on your core values benefits your wallet, your sanity, and the planet all at once.

On today’s show author Jill Sirianni encourages us to drill down our core values so we spend less, save more, and recenter our lives around what’s actually important.

 

Here’s a preview:

[8:30] The Number One reason not to buy to solve your problems (It rarely works!)

[15:00] Faith, Family, Friends, and Fulfilling work: Identifying core values and the Four Fs

[18:00] It’s not deprivation, but it could be sacrifice … How does self-care fit into the values-based spending conversation?

[26:00] Nailing down your values and curb impulse spending for good

 

 

Resources mentioned:

 

 

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Unhappy? You're Normal

Cultural messaging and suggests you should be happy all the time. But your "happy chemicals"—dopamine, serotonin, oxytocin, and endorphin—evolved to motivate survival behavior, not make you happy.

In fact, unhappiness is your brain's default state.

On today's show Dr. Loretta Breuning argues that you can manage your happy chemicals when you know how they work in the state of nature, and she's here to show us how.

Here's a preview:

[9:00] Serotonin is about social dominance. Enter comparison and competition

[13:00] Want a dose of oxytocin? Be part of a herd

[15:30] Endorphin is the brain's natural opioid. But you can habituate to it!

[18:00] Just got something you want? That flood of happiness is dopamine's doing, but dopamine runs out

[25:00] We are living in an era of immense abundance. So why aren't we happy?

 

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