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Impulse Buys

Impulse Buys

Let’s face it: Impulse buys are fun in the moment. But what feels good in the short-term doesn’t always jive with your long-term goals and quick decisions may not align with your core values.

If you regularly buy on impulse, you’re not alone. According to Shopify, over 87% of US shoppers make impulse buys and more than 50% of all grocery items are sold because of impulsiveness. Enter Jen Smith and Jill Sirianni, co-hosts of the Frugal Friends podcast. Jen and Jill argue that frugality at its roots means preserving for all kinds of resources and they’re on the show to help you uncover the emotion beneath impulse buys.

 

Here’s a preview:

[6:30] The ‘cheap’ stigma: Reframing frugality from an undesirable character trait to a positive one

[11:00] What has to happen before you tackle your impulsive spending habit

[18:00] Tackling impulsive spending that’s triggered by emotion

[24:00] Impulse spending and belonging: How to reign in comparison-related purchases

[31:00] The ‘both, and’ approach: Holding the tension over balancing

 

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Let's face it: Impulse buys are fun in the moment. But what feels good in the short-term doesn't always jive with your long-term goals and quick decisions may not align with your core values. On this episode of the Sustainable Minimalists podcast: how to reign in impulse spending by first understanding the emotion driving the behavior.

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Unhappy? You're Normal

Cultural messaging and suggests you should be happy all the time. But your "happy chemicals"—dopamine, serotonin, oxytocin, and endorphin—evolved to motivate survival behavior, not make you happy.

In fact, unhappiness is your brain's default state.

On today's show Dr. Loretta Breuning argues that you can manage your happy chemicals when you know how they work in the state of nature, and she's here to show us how.

Here's a preview:

[9:00] Serotonin is about social dominance. Enter comparison and competition

[13:00] Want a dose of oxytocin? Be part of a herd

[15:30] Endorphin is the brain's natural opioid. But you can habituate to it!

[18:00] Just got something you want? That flood of happiness is dopamine's doing, but dopamine runs out

[25:00] We are living in an era of immense abundance. So why aren't we happy?

 

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