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Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.
The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!).
On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market.
Here's a preview:
[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?
[9:30] Getting to the bottom of "biodegradable" claims once and for all
[16:30] Should we look for pre-consumer or post-consumer recycled plastics?
[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?
[22:00] So many pledges, so little action
[25:00] Steph's tips to spot greenwashing in influencer marketing
Resources mentioned:
- Episode #106: Greenwashing 1.0
- Ecolabelindex.com
- EU bans ‘misleading’ environmental claims that rely on offsetting (via The Guardian)
- How We Avoid A Climate Disaster (by Bill Gates)
- The World Is Falling Short of Its Climate Goals. Four Big Emitters Show Why. (via NY Times)
- Good On You
- Think Dirty
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The Sustainable Minimalists Podcast is for women who want tidiness without trash.
Although minimalism has experienced a rebirth in recent years, the “less is more” movement has been around for centuries. Yet today’s minimalist influencers have resurrected minimalism with a decidedly consumerist spin, as modern minimalism is nearly synonymous with decluttering.
While there’s a lot of chatter about tidying, it’s radio silence and crickets when it comes to sustainability.
Stephanie Seferian is a stay-at-home/podcast-from-home mom and author who believes that minimalism and eco-friendliness are intrinsically intertwined. She’s here to explore the topics of conscious consumerism, sustainability, and environmentally-friendly parenting practices with like-minded women; she’s here, too, to show you how to curate eco-friendly, decluttered homes (without the extra work).
