The Sustainable Minimalists Podcast is live: Listen here.
Greenwashing Examples: Have you Been Duped?

Greenwashing Examples: Have you Been Duped?

Eco-friendliness is hot right now. It’s in. But marketing teams have their fingers on the pulse and know that consumers increasingly demand eco-friendly products. So they tout misleading claims to sound more eco-friendly than they actually are to – you guessed it! – make a profit. This week's episode of The Sustainable Minimalists podcast gives greenwashing examples and divulges 4 solid tricks (and plenty of examples) to spot greenwashing in real life so that you will be duped no longer.


Greenwashing Examples: Have you Been Duped?

 

Eco-friendliness is hot right now. It’s in. But marketing teams have their fingers on the pulse and know that consumers increasingly demand green products. So they tout misleading claims to sound more eco-friendly than they actually are to – you guessed it! – make a profit. It’s called greenwashing, and consumers are being duped by greenwashing examples including innuendos, imagery and outright lies Every. Single. Day.

Corporations want us to believe we can buy our way out of the environmental crisis we’ve made for ourselves, but we can’t. So how do we avoid greenwashed products?

On this week’s episode I expose marketers’ dirty secrets with greenwashing examples including how, exactly, marketing teams greenwash to make sales. I’m also offering 4 solid tricks (and plenty of real-life examples) to spot greenwashing in real life, too.

Enjoy!

* Access this week’s Show Notes here.

* Like what you hear? Please leave a review! On the Apple Podcasts app, hit the Library tab, scroll allll the way to the bottom past all prior episodes, then click on the stars to leave a review. (Thank you!)

* Join our (free!) community here.

* Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Pinterest.

 

Comments are closed.

Listen to the Podcast

The Sustainable Minimalists Podcast
Latest podcast:

Pleasure-Saturated

We Homo Sapiens are notorious for avoiding pain and seeking pleasure. In fact, we have transformed the planet from a place of scarcity to a place of overwhelming abundance, with ample opportunities to flood our brains with dopamine at every turn.

But over-consuming has consequences: Exposure to prolonged and repeated pleasurable stimuli decreases our capacity to tolerate pain and increases our threshold for experiencing pleasure. 

On today's show: Resetting your neural set point to make dopamine work FOR you, not against you.


Here's a preview:

[3:00] Here's exactly why our brains aren't designed to work optimally in our 2024 world of pleasure

[7:00] Measuring the dopamine-induced addictive potential of various foods, habits, and drugs

[10:00] What goes up must come down: Here's what opponent process theory means for you and your brain

[14:00] Quantifying leisure time from the Civil War to present day

[24:00] Dopamine fasts work! Here's how to recalibrate your brain

[28:00] How to best lean into a bit of pain (and why you may want to)

 

Resources mentioned:

 




Our Sponsors:
* Check out Puro Air: getpuroair.com
* Thank you to Equilibria! Use code SUSTAINABLE for 15% off sitewide: http://www.myeq.com
* Thank you to LifeStraw! https://lifestraw.com/
* Thank you to My Life In A Book! Use code SUSTAINABLE at checkout for 10% off. https://www.mylifeinabook.com


Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Subscribe

My Story

Hello there, I’m Stephanie. I live a crazy, beautiful life as a full-time wife, blogger + mother to two spirited daughters. I’m on a mission to simplify eco-friendly living so as to greater enjoy life’s sweeter moments.

Want to know more? Read my story.

Sustainable minimalism for home, head + heart.

Join our community of eco-conscious women on a collective journey towards sustainable simplicity.

Join us!